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Homeworld newsHow Aussie farmers are hoping to win over tequila fans

How Aussie farmers are hoping to win over tequila fans

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The project is being led by TSI president Trent Fraser, who was appointed last year. Born and raised in South Australia, he spent the previous six years working in the Mexican state of Jalisco, where he helped French luxury goods and drinks giant, LVMH, launch its own tequila brand – VolcĂ n de mi Terra.

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